Our ‘Life Flows’ campaign developed for AbbVie is taking the creative world by storm.
Developed in partnership with Taylor James, it started the year by winning the LeBook Connections award for CGI in London – beating distinguished competition such as Nike, Dior, Calvin Klein and Dom Perignon in the process. Not just that, but this was also the first time a healthcare brand had picked up one these awards and featured amongst such creative icons – an industry first that we are immensely proud of.
After London it was on to LeBook Amsterdam. Standing in our way this time were brands such as Audi, Adidas and Dior. A daunting prospect but, once again, our campaign came out on top scooping the award for Post Production/CGI.
So, two out of two and next up was LeBook Paris. Could we complete the hat-trick? The answer is ‘yes we could’. Despite tough competition this time from the likes of Sky, Sony and Renault we took the award for Post Production/CGI once more.
An industry first, second and third. Our little healthcare brand putting some of the biggest names in the world in their place. And our clients in the company of those big names – Prada, Nike, Adidas, Dior, Audi, etc.
That others within the industry and wider creative circles have loved our work as much as we loved creating it is perhaps the biggest buzz of all.
It’s been an extraordinary few months and hopefully, with New York, San Francisco and LA to come, who knows, maybe we’ll complete another hat-trick across the pond.
I’ll say it again, what a start to Le year.
– Paul Samuels, Senior Art Director