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Patient diaries

Challenge
Ankylosing Spondylitis is an extremely debilitating condition that can affect even young people. This is one of the reasons doctors do not always fully appreciate how devastating it can be. Our challenge was to demonstrate its impact so doctors could truly empathise with their patients’ experience and step up their treatment and understanding of the disease.

Extraordinary idea
We created a beautiful, animated film of the struggles and persistence of one young university student named Peter. This beautiful technique offered a stark contrast to the brutal ugliness of the disease. The combination was a powerful dose of reality.

Publicis Resolute

Welcome to Publicis LifeBrands – where extraordinary ideas come to life. If you’re looking for our sister PR and med ed agency, Publicis Resolute, please click here.