Gilenya, a medication for multiple sclerosis, was reaching an important milestone. This presented the perfect opportunity to unite, motivate and inspire the European-wide marketing team. All to help them better identify with patients.
Inspiring Change, an online platform to unite the entire European marketing team, led by one amazing individual – British Paralympic swimmer Stephanie Millward. After launching with a film about Stephanie’s inspiring story, engagement was maintained through regular emails, films and notifications of website updates. As a result, the team felt more connected and motivated to do more for patients with multiple sclerosis.