Levodopa tablets are the go-to treatment for Parkinson’s disease but after a few years treatment stops working. So what next? Duodopa is an advanced Parkinson’s disease treatment that transforms lives by delivering levodopa gel, via a portable pump, directly into the small intestine. Our challenge was to overcome the various obstacles (surgical requirement, competitors) and convince physicians that Duodopa is the logical next step when treatment with levodopa tablets fails.
Duodopa keeps life flowing. This captivating, campaign captures the fluidity of the patient’s movement achieved with Duodopa. The visuals are comprised of a combination of photography and CGI to create everyday scenes and activities that patients with Parkinson’s are able to enjoy to treatment with Duodopa. They bring to life the impact treatment has not only on patients but also on their loved ones.