Slam poetry

The frustration, isolation and depression experienced by patients with chronic spontaneous urticaria is quite often not fully appreciated by physicians. This is partly because patients themselves find it difficult to talk about. What can we do to show physicians how these patients really feel about their disease?

Extraordinary idea
Slam poetry. An emotional, eloquent way to demonstrate how CSU patients can feel after being diagnosed. By demonstrating the significance of this moment of time through poetry, we told dermatologists the truth about their patients’ torment, with a call to action that asked them to do more to help. Some said they learned more about their patients through this film than they ever had during a consultation.

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