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This is stroke

Challenge
The impact of stroke is devastating, not only to the victim, but to all who care about them. Sometimes, during the treatment process, this important fact can be forgotten. Our challenge was to develop an innovative congress activity to remind doctors that stroke victims are not just patients, but people who have everything to lose.

Extraordinary idea
An immersive, 360-degree experience where the viewer becomes the victim of a stroke. This is stroke debuted at the 2014 European Stroke Congress in Barcelona and was viewed by over 750 doctors. When asked, many said they would reconsider their usual care pathway when they saw a patient at risk of stroke.

Publicis Resolute

Welcome to Publicis LifeBrands – where extraordinary ideas come to life. If you’re looking for our sister PR and med ed agency, Publicis Resolute, please click here.