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Two worlds, one future

Challenge

Radiotherapy is a valuable treatment option for patients with cancer however it has limitations. The tumour is visualised and located separately before radiotherapy treatment but the tumour can move and change shape. MR/RT allows real-time visualisation and treatment. Our brief was to create a memorable experience to launch the MR/RT device to the world’s leading specialist in radiation oncology.

Extraordinary idea

Using projection mapping, we put on an unforgettable ‘show’. We created a setting where the worlds of technology and science met. The audience saw the components of the MR/RT come to life and come together to destroy cancer right in front of their eyes. Finally, the show concludes with the revelation of the machine in all its glory. A truly memorable experience.

Publicis Resolute

Welcome to Publicis LifeBrands – where extraordinary ideas come to life. If you’re looking for our sister PR and med ed agency, Publicis Resolute, please click here.